Episode 4 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.
This podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool.
This week Scott Guthrie is in conversation with Mark Dandy managing director of Captivate Influence.
Our discussion covers:
- The challenges facing small, independent influencer marketing agencies
- Why influencer marketing is sometimes the first channel to get cut from marketing budgets - and what to do about it
- The importance of sharing failures as well as sharing success stories to help professionalise the influencer marketing industry
- How the whole influencer ecosystem can be used as a control loop to execute more effective campaigns over time.
- More thoughts on whether micro-influencers should be repositioned as alpha consumers
- Whether fast-fashion influencers are more likely to place profit before passion when creating content
- 25% - 30% of all fashion items bought online are returned - how wannabe influencers are accelerating this headache for online retailers
- The pulling power of Love Island contestants in shifting product
- Molly Mae Hague as a great use case in the evolution of the influencer
- Why some brands are looking to creators for content not community
- Who owns IP and image rights of influencer-generated content?
- Are influencer unions a good idea?
For more information visit influencermarketinglab.com
👍Check out the Influencer Marketing Lab for full show notes, related useful links and a transcript.
🆕 Don't forget to sign up for the companion newsletter The Creator Briefing ( https://www.creatorbriefing.com/ ) - the weekly newsletter from Scott Guthrie which provides a breakdown of all the major news from the creator marketing industry alongside his insight and analysis.