Virtual Influencers and the metaverse with Dudley Nevill-Spencer

Episode 6 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.

This podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool.

This week Scott Guthrie is in conversation with Dudley Nevill-Spencer, strategy and insights director at Live and Breathe a full-service creative agency and founder of the Virtual Influencer Agency.

Our discussion covers

• The essence of a virtual influencer and why that essence is function dependent 
• The metaverse - where the real world and the virtual world mix and inhabiting that world will be virtual characters.
• The different types of virtual influencer - brand owned, brand agnostic and customer services representative
• Japan's 7,000+ virtual influencers on YouTube
• The recipe for creating an effective virtual influencer
• Whether virtual influencers can ever be authentic
• The difference between blind trust and trustworthiness

👍Check out the Influencer Marketing Lab for full show notes, related useful links and a transcript.

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