The Influencer Marketing Lab Podcast Artwork Image

The Influencer Marketing Lab

Scott Guthrie

The Influencer Marketing Lab is a weekly podcast covering the influencer marketing industry. Each episode Scott Guthrie talks with topic experts about the industry - the business, the tech, the key themes and the media coverage. They examine what's making the news; where it's being reported and why; they then offer a blend of thoughtful analysis. They also dig into the big business themes surrounding influencer marketing. Influencer marketing works. The sector has grown x20 in the last five years and is now valued at $10 billion dollars. But growth spurts are often accompanied by growing pains. Influencer marketing is no exception. The industry is plagued by negative media headlines, charges of influencer fraud, a lack of transparency, and a perception that success is difficult to measure. This podcast gives marketers and business owners the lowdown on this fast-growth sector. Scott Guthrie an influencer marketing management consultant, conference speaker, guest university lecturer, top 10 blogger, and media commentator. World-renowned marketer Mark W. Schaefer has called him "the leading voice of influencer marketing". Take a listen and decide for yourself.
Episodes
Whalar's Alex North talks measurement and evaluationFebruary 26, 2024
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Ogilvy's James Baldwin on a new global B2B influencer marketing reportOctober 12, 2023
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Steph Money of ThisThat talks influencer measurementSeptember 28, 2023
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Alice Audley from Blogosphere to bCreator September 20, 2023
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Esme Rice: Mindshare's Worldwide Influencer Practice LeadSeptember 12, 2023
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Sammy Albon - Creator turned Senior Campaign DirectorSeptember 07, 2023
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Verity Park founder of TBH Talent talks creatorsNovember 29, 2022
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Ian Forrester of DAIVID on effective influencer marketing measurementSeptember 30, 2022
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Abha Gallewale, global social strategy manager at ASICS talks sport creatorsSeptember 21, 2022
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Catherine Yeo discusses her new book: The Creator RevolutionJuly 27, 2022
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Creator Lucy Edwards on ditching tokenism from influencer marketing campaignsMarch 30, 2022
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Arron Shepherd Goat Agency co-founder talks $100 billion industryMarch 23, 2022
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Tailify's Alan Gray talks about The Psychologist's Guide to InfluenceMarch 09, 2022
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Sedge Beswick, MD of SEEN Connects talks social shoppingMarch 02, 2022
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Keely Cat-Wells CEO of C Talent talks Inspiration PornFebruary 23, 2022
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Matthew Wood talks Influencer Marketing Show, Awards and CommunityFebruary 11, 2022
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Lucy Loveridge MD at YMU Social talks digital-first talent managementFebruary 02, 2022
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Jo Burford talks creators, connections & communityJanuary 26, 2022
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BEYONDinfluence's Jeanette Okwu talks global influencer marketingDecember 17, 2021
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CMA's Cecilia Parker Aranha talks fighting greenwashing with its Green Claims CodeDecember 08, 2021
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Beckii Flint of Pepper Studio talks hate followersJuly 29, 2021
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Chris Stokel-Walker discusses his new book: TikTok BoomJuly 22, 2021
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Philip Brown talks Offset: Formula E's new creator collectiveJune 17, 2021
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Yusuf Özdalga of QED Investors explains how to fund the creator economyJune 09, 2021
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Kara Peach talks Genfluencer and social responsibilityMay 27, 2021
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