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The Influencer Marketing Lab

Scott Guthrie

The Influencer Marketing Lab is a weekly podcast covering the influencer marketing industry. Each episode Scott Guthrie talks with topic experts about the industry - the business, the tech, the key themes and the media coverage. They examine what's making the news; where it's being reported and why; they then offer a blend of thoughtful analysis. They also dig into the big business themes surrounding influencer marketing. Influencer marketing works. The sector has grown x20 in the last five years and is now valued at $10 billion dollars. But growth spurts are often accompanied by growing pains. Influencer marketing is no exception. The industry is plagued by negative media headlines, charges of influencer fraud, a lack of transparency, and a perception that success is difficult to measure. This podcast gives marketers and business owners the lowdown on this fast-growth sector. Scott Guthrie an influencer marketing management consultant, conference speaker, guest university lecturer, top 10 blogger, and media commentator. World-renowned marketer Mark W. Schaefer has called him "the leading voice of influencer marketing". Take a listen and decide for yourself.
Verity Park founder of TBH Talent talks creatorsNovember 29, 2022 Episode artwork Ian Forrester of DAIVID on effective influencer marketing measurementSeptember 30, 2022 Episode artwork Abha Gallewale, global social strategy manager at ASICS talks sport creatorsSeptember 21, 2022 Episode artwork Catherine Yeo discusses her new book: The Creator RevolutionJuly 27, 2022 Episode artwork Creator Lucy Edwards on ditching tokenism from influencer marketing campaignsMarch 30, 2022 Episode artwork Arron Shepherd Goat Agency co-founder talks $100 billion industryMarch 23, 2022 Episode artwork Tailify's Alan Gray talks about The Psychologist's Guide to InfluenceMarch 09, 2022 Episode artwork Sedge Beswick, MD of SEEN Connects talks social shoppingMarch 02, 2022 Episode artwork Keely Cat-Wells CEO of C Talent talks Inspiration PornFebruary 23, 2022 Episode artwork Matthew Wood talks Influencer Marketing Show, Awards and CommunityFebruary 11, 2022 Episode artwork Lucy Loveridge MD at YMU Social talks digital-first talent managementFebruary 02, 2022 Episode artwork Jo Burford talks creators, connections & communityJanuary 26, 2022 Episode artwork BEYONDinfluence's Jeanette Okwu talks global influencer marketingDecember 17, 2021 Episode artwork CMA's Cecilia Parker Aranha talks fighting greenwashing with its Green Claims CodeDecember 08, 2021 Episode artwork Beckii Flint of Pepper Studio talks hate followersJuly 29, 2021 Episode artwork Chris Stokel-Walker discusses his new book: TikTok BoomJuly 22, 2021 Episode artwork Philip Brown talks Offset: Formula E's new creator collectiveJune 17, 2021 Episode artwork Yusuf Özdalga of QED Investors explains how to fund the creator economyJune 09, 2021 Episode artwork Kara Peach talks Genfluencer and social responsibilityMay 27, 2021 Episode artwork Gymshark's Calum Watson talks about building a 100-year brandMay 19, 2021 Episode artwork Ogilvy's Imogen Coles explains why in creativity low-fi doesn't mean lazyMay 12, 2021 Episode artwork Becky Owen Facebook's head of branded content talks social commerceMay 05, 2021 Episode artwork Exploring Gifta: the brand-to-influencer gifting logistics companyApril 22, 2021 Episode artwork Charlotte Williams talks influencer pricingApril 08, 2021 Episode artwork Tom Augenthaler talks B2B influencer marketingMarch 31, 2021 Episode artwork