Episode 40 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.
This podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool.
This week Scott Guthrie is in conversation with Keely Cat-Wells, CEO of C Talent - an award-winning talent management company that represents high-profile Deaf and Disabled talent.
In this episode we look at how influencer marketing currently represents the deaf and disabled community; we define inspiration porn and explore why it's so problematic
Keeley explains why positive representation is so important and she offers practical tips and advice for marketers to make their influencer marketing truly inclusive and representative of disabled creators
Check out the Influencer Marketing Lab website for full show notes and related useful links
And I want to hear your feedback. Google Influencer Marketing Lab podcast and either drop me a line or leave a voicemail message directly from the landing page.
👍Check out the Influencer Marketing Lab for full show notes, related useful links and a transcript.
🆕 Don't forget to sign up for the companion newsletter The Creator Briefing ( https://www.creatorbriefing.com/ ) - the weekly newsletter from Scott Guthrie which provides a breakdown of all the major news from the creator marketing industry alongside his insight and analysis.