The Influencer Marketing Lab

Keely Cat-Wells CEO of C Talent talks Inspiration Porn

February 23, 2022 Scott Guthrie Episode 40
The Influencer Marketing Lab
Keely Cat-Wells CEO of C Talent talks Inspiration Porn
Show Notes

Episode 40 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.

This podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool.

This week Scott Guthrie is in conversation with Keely Cat-Wells, CEO of C Talent - an award-winning talent management company that represents high-profile Deaf and Disabled talent.

In this episode  we look at how influencer marketing currently represents the deaf and disabled community; we define inspiration porn and explore why it's so problematic

Keeley explains why positive representation is so important and she offers practical tips and advice for marketers to make their influencer marketing truly inclusive and representative of disabled creators

Check out the Influencer Marketing Lab website for full show notes and related useful links

And I want to hear your feedback. Google Influencer Marketing Lab podcast and either drop me a line or leave a voicemail message directly from the landing page.