The Influencer Marketing Lab

Tailify's Alan Gray talks about The Psychologist's Guide to Influence

March 09, 2022 Scott Guthrie Episode 42
The Influencer Marketing Lab
Tailify's Alan Gray talks about The Psychologist's Guide to Influence
Show Notes

Episode 42 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.


This podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool.


This week Scott Guthrie is in conversation with Alan Gray, Senior Research Psychologist at Tailify.


In this episode we discuss The Psychologist's Guide to Influence - a new handbook crammed with over 40 accessible tips designed to help marketers craft better influencer marketing campaigns by helping us spot the best trust-makers and recognise some of the most effective evidence-based techniques.


Check out the Influencer Marketing Lab for full show notes and related useful links.