The Influencer Marketing Lab

Arron Shepherd Goat Agency co-founder talks $100 billion industry

March 23, 2022 Scott Guthrie Episode 43
The Influencer Marketing Lab
Arron Shepherd Goat Agency co-founder talks $100 billion industry
Show Notes

Episode 43 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.

This podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool.

This week Scott Guthrie is in conversation with Arron Shepherd - serial investor, entrepreneur and co-founder of the Goat Agency the social media agency he founded in 2015 alongside  Harry Hugo and Nick Cooke.

In this episode we

  • Forecast influencer marketing's growth as in industry to be worth $100 billion in 2027.
  • Look at why lack of scale has held the industry back and why that has now changed.
  • Examine the drivers and restraints affecting advertisers becoming social-first advertisers. 
  • Consider what the Inflexion investment has brought to the agency.
  • Reimagine the advertising holding group

Check out the Influencer Marketing Lab  for full show notes and related useful links