The Influencer Marketing Lab

Creator Lucy Edwards on ditching tokenism from influencer marketing campaigns

March 30, 2022 Scott Guthrie
The Influencer Marketing Lab
Creator Lucy Edwards on ditching tokenism from influencer marketing campaigns
Show Notes

Episode 44 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.

This podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool.

This week Scott Guthrie is in conversation with Lucy Edwards blind broadcaster, content creator and star of those shampoo ads on the telly box

In this episode we:

  • Explore what makes an authentic collaboration between brand and influencer
  • Consider the importance of lived experience in influencer campaigns
  • Discuss what brands can do to make their websites accessible and their products follow  universal design principles 
  • List the brands who are getting it right

Check out the Influencer Marketing Lab  for full show notes and related useful links

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