The Influencer Marketing Lab

Steph Money of ThisThat talks influencer measurement

September 28, 2023 Scott Guthrie Episode 52
The Influencer Marketing Lab
Steph Money of ThisThat talks influencer measurement
Show Notes

Episode 52 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing. Sign up for the companion newsletter The Creator Briefing.

#AD The Influencer Marketing Lab is a paid partnership with Tagger by Sprout Social a global leader in revolutionizing how top brands and agencies harness data and analytics to drive creator and influencer marketing strategies. Sponsorship has no influence on editorial content. 

This week Scott Guthrie is in conversation with Steph Money, VP of Client Services at ThisThat - a measurement and evaluation influencer marketing firm (sort of ... Steph will explain why this descriptor is only partially correct). 

In this episode, we discuss:

  • Being a rising star after ten years
  • How intelligent naivety can cut through group think
  • How measurement and evaluation can be put into harness for go-to-market strategies
  • Showing the context behind the numbers when measuring awareness, consideration or conversion
  • Performance can be amplified by effectiveness can't 
  • Why the answer is never more data - data is the evidence needed to justify a recommendation
  • Why effective measurement of influencer marketing will become fundamental 
  • A call to standardise measurement within our sector

πŸ‘Check out the Influencer Marketing Lab for full show notes, related useful links and a transcript.

πŸ†• Don't forget to sign up for the companion newsletter The Creator Briefing ( https://www.creatorbriefing.com/ ) - the weekly newsletter from Scott Guthrie which provides a breakdown of all the major news from the creator marketing industry alongside his insight and analysis.