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This week Scott Guthrie is in conversation with James Baldwin Global B2B Influence Lead at Ogilvy. We spend most of our time digging into Ogilvy's new report - Influencing Business: The Global Rise of B2B Influencer Marketing - where we learn key takeaways including:
The episode also name-checks two of James' colleagues.
👍Check out the Influencer Marketing Lab for full show notes, related useful links and a transcript.
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