Whalar's Alex North talks measurement and evaluation

Episode 54 of the Influencer Marketing Lab - a regular podcast tracking the growth spurts and growing pains of influencer marketing. Sign up for the companion newsletter The Creator Briefing.

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This week Scott Guthrie is in conversation with Alex North, Head of Media, Measurement and Analytics across EMEA at Whalar.

In this episode, they discuss:

• Whether measuring return on investment within creator marketing is evolving - and if so, how?
• Business metrics over vanity metrics
• How marketers can best help brands navigate choice and challenges in quantifying impact
• Measurement 'in the wild' digging into a case study
• A look over the brow of the hill to the future of measurement within our industry

Useful links

• Whalar website
• Whalar on LinkedIn
• Whalar Research - Creators Measure Up: Analyzing Their Impact on Results
• Influencer Marketing Code of Conduct
• Alex North on LinkedIn

👍Check out the Influencer Marketing Lab for full show notes, related useful links and a transcript.

🆕 Don't forget to sign up for the companion newsletter The Creator Briefing ( https://www.creatorbriefing.com/ ) - the weekly newsletter from Scott Guthrie which provides a breakdown of all the major news from the creator marketing industry alongside his insight and analysis.