Evolution of storytelling formats with The Fifth's, MD, Oliver Lewis

Episode 2 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.

This podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool.

This week Scott Guthrie is in conversation with Oliver Lewis MD of The Fifth group - a creative and strategic influencer marketing agency and talent agency. 

The Fifth group is owned by and sits within News UK alongside a stable of other media businesses including The Times, Sunday Times, Wireless Radio and the Sun.

The discussion covers:

• What it's like being owned by a mainstream media titan
• Whether influencer marketing can ever de-thrown TV as the largest advertising category. [Spoiler alert: yes we think it can]
• Evolution of storytelling formats
• Challenges of artificial intelligence
• Importance of nurturing a positive organisational culture within an agency
• Industry's pivot from a creative-led strategy to a talent-led strategy

For more information visit influencermarketinglab.com