Episode 3 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.
This podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool.
This week Scott Guthrie is in conversation with Ashley Friedlein CEO & Founder of Guild and Founder of Econsultancy.
Guild is a messaging app for professionals and we'll hear why Ashley believes it's an antidote to WhatsApp, LinkedIn or Facebook. Ashley Friedlein also founded Econsultancy back in 1999 as the digital marketing best practice outlet.
Through our discussion, we learn of the marked similarities between the digital landscape of the late nineties and of influencer marketing today. An industry scrambling to define itself. No agreed best practice or emerging best practice and no forum for practitioners to learn from each other. Econsultancy was founded as a place where practitioners could share what was working and why in an open, honest and transparent way in a bid for participants to become better at their jobs.
Our discussion covers:
For more information visit influencermarketinglab.com