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The Influencer Marketing Lab

The Influencer Marketing Lab is a weekly podcast covering the influencer marketing industry. Each episode Scott Guthrie talks with topic experts about the industry - the business, the tech, the key themes and the media coverage. They examine what's making the news; where it's being reported and why; they then offer a blend of thoughtful analysis. They also dig into the big business themes surrounding influencer marketing. Influencer marketing works. The sector has grown x20 in the last five years and is now valued at $10 billion dollars. But growth spurts are often accompanied by growing pains. Influencer marketing is no exception. The industry is plagued by negative media headlines, charges of influencer fraud, a lack of transparency, and a perception that success is difficult to measure. This podcast gives marketers and business owners the lowdown on this fast-growth sector. Scott Guthrie an influencer marketing management consultant, conference speaker, guest university lecturer, top 10 blogger, and media commentator. World-renowned marketer Mark W. Schaefer has called him "the leading voice of influencer marketing". Take a listen and decide for yourself.

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The Influencer Marketing Lab

Democratizing philanthropy with the help of influencers

October 01, 2020 • Scott Guthrie • Episode 5

Episode 5 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.

This podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool.

This week Scott Guthrie is in conversation with Stephen Ready, co-founder & CEO at Inspired - a new type of cause marketing platform that focuses on the everyday consumer as the ultimate influencer

Our discussion covers:

How Inspired is democratizing philanthropy by creating everyday philanthropy
Hits and misses of celebrity endorsements
The importance of authentic brand/influencer relationships which resonate with the target audience
Elevating alpha consumers to become creators
How Inspire identifies people with nascent influence, activates their influence and builds it into a repeatable behaviour that can help move the needle on social causes, and help brands build loyalty and trust
How brands can surprise and delight the customer a couple of times a day when you make an everyday purchase
Why brands should invest in purpose and purchase intelligence

👍Check out the Influencer Marketing Lab for full show notes, related useful links and a transcript.

🆕 Don't forget to sign up for the companion newsletter The Creator Briefing ( https://www.creatorbriefing.com/ ) - the weekly newsletter from Scott Guthrie which provides a breakdown of all the major news from the creator marketing industry alongside his insight and analysis.