Profile of Emily Trenouth head of influencer marketing at MediaCom

Episode 13 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.

This podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool.

This week Scott Guthrie is in conversation with Emily Trenouth, head of influencer marketing at MediaCom.

In this episode we discuss:

• Emily's role as internal champion of influencer marketing at Mediacom 
• The proof points used to validate influencer marketing internally within the media agency and externally to clients 
• Moving from a PR channel to a performance-based channel 
• How 2020 was the year influencer marketing has been validated as a channel
• The key takeaways from the Influencer Marketing Show
• Why diversity and inclusion is much more than just casting diverse talent
• Another look at measurement and evaluation 
• Questioning the value of virtual influencers (awks - my chapter on virtual influencers was published this week by Routledge in a new textbook)
• Better transparency around influencer pay and influencer fraud - the benefits of a payment benchmarking system
• Transferring organisational knowledge around Mediacom