The Influencer Marketing Lab

Profile of Emily Trenouth head of influencer marketing at MediaCom

December 02, 2020 Scott Guthrie
The Influencer Marketing Lab
Profile of Emily Trenouth head of influencer marketing at MediaCom
Chapters
1:05
Sponsor's message from Tagger
1:34
Intro to Emily Trenouth head of influencer marketing at MediaCom
3:19
Typical day as head of influencer marketing at MediaCom
5:36
The proof used to validate influencer marketing
7:19
Influencer marketing in transition from PR-led to performance-based channel
9:27
Influencer marketing comes of age in 2020
10:58
Influencer marketing as an agile channel
11:36
Learnings from the Influencer Marketing Show
16:14
Sponsor's message from Tagger
18:23
Looking (again) at measurement and evaluation
20:34
Looking at creative content beyond distribution
24:58
A quick look at Virtual Influencers
27:17
Professionalising influencer marketing
29:06
Benchmarking influencer pay
31:26
Continued Professional Development
35:18
Where to find Emily Trenouth and MediaCom online
The Influencer Marketing Lab
Profile of Emily Trenouth head of influencer marketing at MediaCom
Dec 02, 2020
Scott Guthrie

Episode 13 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.

This podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool.

This week Scott Guthrie is in conversation with Emily Trenouth, head of influencer marketing at MediaCom.

In this episode we discuss:

  • Emily's role as internal champion of influencer marketing at Mediacom 
  • The proof points used to validate influencer marketing internally within the media agency and externally to clients 
  • Moving from a PR channel to a performance-based channel 
  • How 2020 was the year influencer marketing has been validated as a channel
  • The key takeaways from the Influencer Marketing Show
  • Why diversity and inclusion is much more than just casting diverse talent
  • Another look at measurement and evaluation 
  • Questioning the value of virtual influencers (awks - my chapter on virtual influencers was published this week by Routledge in a new textbook)
  • Better transparency around influencer pay and influencer fraud - the benefits of a payment benchmarking system
  • Transferring organisational knowledge around Mediacom 
Show Notes Chapter Markers

Episode 13 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.

This podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool.

This week Scott Guthrie is in conversation with Emily Trenouth, head of influencer marketing at MediaCom.

In this episode we discuss:

  • Emily's role as internal champion of influencer marketing at Mediacom 
  • The proof points used to validate influencer marketing internally within the media agency and externally to clients 
  • Moving from a PR channel to a performance-based channel 
  • How 2020 was the year influencer marketing has been validated as a channel
  • The key takeaways from the Influencer Marketing Show
  • Why diversity and inclusion is much more than just casting diverse talent
  • Another look at measurement and evaluation 
  • Questioning the value of virtual influencers (awks - my chapter on virtual influencers was published this week by Routledge in a new textbook)
  • Better transparency around influencer pay and influencer fraud - the benefits of a payment benchmarking system
  • Transferring organisational knowledge around Mediacom 
Intro to Emily Trenouth head of influencer marketing at MediaCom
Typical day as head of influencer marketing at MediaCom
The proof used to validate influencer marketing
Influencer marketing in transition from PR-led to performance-based channel
Influencer marketing comes of age in 2020
Influencer marketing as an agile channel
Learnings from the Influencer Marketing Show
Looking (again) at measurement and evaluation
Looking at creative content beyond distribution
Professionalising influencer marketing
Benchmarking influencer pay
Continued Professional Development
Where to find Emily Trenouth and MediaCom online