The Influencer Marketing Lab

Profile of Dominic Smales & the future of social talent

February 16, 2021 Scott Guthrie Episode 20
The Influencer Marketing Lab
Profile of Dominic Smales & the future of social talent
Show Notes

Episode 20 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.

This podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool.

This week Scott Guthrie is in conversation with Dominic Smales. Dom founded Gleam Futures in 2010. Over the course of the last decade  Dom, as CEO, grew his company into a multimillion-pound market leader pioneering the ‘digital first’ industry becoming synonymous with quality talent who were growing quality brands. Dom has recently exited the business to pursue new projects. 

In this episode we:

  • Look to the past, the present and the future of influencer marketing and social talent. 
  • Ask whether some influencer marketers have lost sight of their audiences' needs in the pursuit of campaign efficiencies
  • Consider influencer-owned direct-to-consumer products
  • Examine the widening gulf between reality TV stars and social media influencers 
  • Discuss why the word influencer has vanilla-ised the discipline 

Check out the Influencer Marketing Lab website for full show notes and related links