The Influencer Marketing Lab

Profile of Happy Yolk, & the Egg that cracked Instagram

February 24, 2021 Scott Guthrie Episode 21
The Influencer Marketing Lab
Profile of Happy Yolk, & the Egg that cracked Instagram
Show Notes

Episode 21 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.

This podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool.

This week Scott Guthrie is in conversation - Chris Godfrey and Alissa Khan-Whelan of Happy Yolk -  an integrated social, PR and design agency. 

Chris and Alissa are also two-thirds of the EggGang who alongside C.J.Brown knocked Kylie Jenner off her perch as the most liked picture on Instagram when in January 2019 they posted a picture of Eugene - the stock image of an egg. To date, their Instagram post has generated 54.8m likes. 

We talk about their Instagram egg post and: 

  • Its commentary on internet celebrity
  • The absurdity of vanity metrics
  • Eugene's spotlight on mental health
  • What lessons they learned from the experience

We also talk about:

  • What makes Happy Yolk different as an agency 
  • How to professionalise influencer marketing and
  • What's coming next in the space.

Check out the Influencer Marketing Lab website for full show notes and related links .