The Influencer Marketing Lab

Talking TikTok music with Emma Harman President of Whalar, EMEA

March 02, 2021 Scott Guthrie Episode 22
The Influencer Marketing Lab
Talking TikTok music with Emma Harman President of Whalar, EMEA
Show Notes

Episode 22 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.

This podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool.

This week Scott Guthrie is in conversation with Emma Harman, President of Whalar for EMEA. Whalar is a global award-winning technology-powered influencer agency that recently became a badged partner of TikTok. 

In this episode we discuss:

  • Key advice for brands wanting to build successful and relevant TikTok influencer marketing strategies
  • The differences between Instagram creators and TikTok creators
  • Why the human-to-human connection of influencer marketing is so successful 
  •  How creativity drives emotion. Emotion drives memory. Memory drives recall. And, recall drives sales. 
  • And why Emma is on a mission to bring back the jingle.

At the end of the show, Emma also shares her personal long list of influencer marketing-related resources

Check out the Influencer Marketing Lab website for full show notes and related useful links.