The Influencer Marketing Lab

Tom Augenthaler talks B2B influencer marketing

March 31, 2021 Scott Guthrie Episode 24
The Influencer Marketing Lab
Tom Augenthaler talks B2B influencer marketing
Show Notes

Episode 24 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.

This podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool.

This week Scott Guthrie is in conversation with Tom Augenthaler founder of 551 Media LLC and a B2B influencer marketing pioneer.

In this episode we discuss:

  • How B2B Companies can outflank competitors through working with Influencers
  • How R&D departments can work with influencers to see how their products will be used 'in the wild'
  • Some of the decision-making differences between B2C and B2B influencer marketing
  • The importance of integrated marketing communications programmes
  • And we ask - isn't all marketing influence marketing?

Check out the Influencer Marketing Lab website for full show notes and related useful links.