The Influencer Marketing Lab

Charlotte Williams talks influencer pricing

April 08, 2021 Scott Guthrie Episode 25
The Influencer Marketing Lab
Charlotte Williams talks influencer pricing
Show Notes

Episode 25 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.

This podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool.

This week Scott Guthrie is in conversation with Charlotte Williams, founder of SevenSix Agency an influencer marketing agency with a focus on diversity and inclusion. 

In this episode we discuss:

  • Lifting the Lid: The Influencer Pricing Report 
  • The sweet spot in terms of follower count to payment ratio
  • How many nano influencers remain unpaid in brand collaborations
  • Why many creators lack confidence when setting their own prices for brand collaborations
  • And how our industry can professionalise

Check out the Influencer Marketing Lab website for full show notes and related useful links.