Exploring Gifta: the brand-to-influencer gifting logistics company

Episode 26 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.

This podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool.

This week Scott Guthrie is in conversation with friend-of-the-show Mark Dandy. Mark talks about Gifta. His company which makes it easy for firms to pair up their brands with the most appropriate influencers for gifting outreach campaigns. Think of it as Birchbox meeting an influencer haul.

Apologies for the sound quality Mark sounds as though he's recording whilst taking a bath. He does assure me he isn't. 

In this episode we discuss:

• The idea behind the brand-to-influencer gifting logistics company
• The tips and tricks used to increase the likelihood of an influencer producing content around the gifted product
• How these efforts yield an influencer post rate of 85% and above against an industry norm of between 60% and 70%
• How ROI is tracked on gifted programmes  

Shifting gears we then examine a recent PR Week article based on a report which claims: more than half of Instagram influencers 'engaged in fraud', with 45% of accounts 'fake'.

• We ask: does commenting on friends' posts make you complicit in an engagement pod?
• Is machine learning sampling representative?
• And, Is blacklisting an influencer who years ago once bought followers the equivalent of placing them on Santa's naughty step Infinitum 

Check out the Influencer Marketing Lab website for full show notes and related useful links.