The Influencer Marketing Lab

Ogilvy's Imogen Coles explains why in creativity low-fi doesn't mean lazy

May 12, 2021 Scott Guthrie Episode 28
The Influencer Marketing Lab
Ogilvy's Imogen Coles explains why in creativity low-fi doesn't mean lazy
Show Notes

Episode 28 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.

This podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool.

This week Scott Guthrie is in conversation with Imogen Coles, Influence Programme Director at Ogilvy and an influencer in her own right going under the name One Slow Sunday.

In this episode we discuss:

  • How long term partnerships with influencers typically drive cost efficiencies. This includes reducing billable hours which can then be reinvested into data management to form actionable insights
  • What planned reactivity is and how to enable it
  • What GCSE pupils could teach influencer marketers about test and learn campaigns
  • We talk measurement and the importance of outcomes over outputs
  • How being a social media influencer helps with client work 

Check out the Influencer Marketing Lab website for full show notes and related useful links.