The Influencer Marketing Lab

Kara Peach talks Genfluencer and social responsibility

May 27, 2021 Scott Guthrie Episode 30
The Influencer Marketing Lab
Kara Peach talks Genfluencer and social responsibility
Show Notes

Episode 30 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.


This podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool.


This week Scott Guthrie is in conversation with Kara Peach, co-founder of Genfluencer a South African-based influencer marketing agency that places social good at its heart.

In this episode we discuss:

  • Why Genfluencer is different as an influencer marketing agency
  • How the company puts meaning and money into Corporate Social Responsibility programmes
  • What makes Gen Z different to other generations in terms of consumer behaviour
  • The background and the mission of the #IFeltThat movement 


Check out the Influencer Marketing Lab website for full show notes and related useful links.