Kara Peach talks Genfluencer and social responsibility

Episode 30 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.

This podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool.

This week Scott Guthrie is in conversation with Kara Peach, co-founder of Genfluencer a South African-based influencer marketing agency that places social good at its heart.

In this episode we discuss:

• Why Genfluencer is different as an influencer marketing agency
• How the company puts meaning and money into Corporate Social Responsibility programmes
• What makes Gen Z different to other generations in terms of consumer behaviour
• The background and the mission of the #IFeltThat movement 

Check out the Influencer Marketing Lab website for full show notes and related useful links.