The Influencer Marketing Lab

Philip Brown talks Offset: Formula E's new creator collective

June 17, 2021 Scott Guthrie Episode 32
The Influencer Marketing Lab
Philip Brown talks Offset: Formula E's new creator collective
Show Notes

Episode 32 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.


This podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool.


This week Scott Guthrie is in conversation with Philip Brown, influencer marketing manager at Formula E the first sport to have a certified net zero carbon footprint since inception.


In this episode we discuss:

  • The sport of Formula E and where in the world you can go to watch the races
  • Formula E's new creator collective, The Offset
  • How the members of Offset were selected and how their content will be measured
  • The importance of nurturing long-term relationships with your creators
  • The differences between working agency side versus inhouse
  • How to professionalise the influencer marketing industry


Check out the Influencer Marketing Lab website for full show notes and related useful links.