Philip Brown talks Offset: Formula E's new creator collective

Episode 32 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.

This podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool.

This week Scott Guthrie is in conversation with Philip Brown, influencer marketing manager at Formula E the first sport to have a certified net zero carbon footprint since inception.

In this episode we discuss:

• The sport of Formula E and where in the world you can go to watch the races
• Formula E's new creator collective, The Offset
• How the members of Offset were selected and how their content will be measured
• The importance of nurturing long-term relationships with your creators
• The differences between working agency side versus inhouse
• How to professionalise the influencer marketing industry

Check out the Influencer Marketing Lab website for full show notes and related useful links. 

👍Check out the Influencer Marketing Lab for full show notes, related useful links and a transcript.

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