The Influencer Marketing Lab

CMA's Cecilia Parker Aranha talks fighting greenwashing with its Green Claims Code

December 08, 2021 Scott Guthrie Episode 35
The Influencer Marketing Lab
CMA's Cecilia Parker Aranha talks fighting greenwashing with its Green Claims Code
Show Notes

Episode 35 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.


This podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool.


This week Scott Guthrie is in conversation with Cecilia Parker Aranha, Director of Consumer Protection at the UK’s Competition and Markets Authority.

In this episode we discuss:

  • The aims of the Green Claims Code
  • What points it covers
  • How it affects brands, influencer marketers and creators
  • The vertical sectors the CMA may prioritise 
  • Next year's review process

Check out the Influencer Marketing Lab website for full show notes and related useful links.