BEYONDinfluence's Jeanette Okwu talks global influencer marketing

Episode 36 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.

This podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool.

This week Scott Guthrie is in conversation with Jeanette Okwu the Founder and CEO of BEYONDinfluence, a Berlin headquartered influence & brand ambassador marketing agency.

In this episode we discuss:

• Why global strategies need to be sufficiently rigid to produce consistent results whilst flexible enough to accommodate local nuances. 
• Jeanette's role as member advisor to the American Influencer Council.
• Re-emergence of virtual influencers
• The Importance of the contracting phase of the influencer marketing workflow
• And we look at Jeanette's go-to sources of information for keeping up-to-date with influencer marketing 

Check out the Influencer Marketing Lab website for full show notes and related useful links

👍Check out the Influencer Marketing Lab for full show notes, related useful links and a transcript.

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