The Influencer Marketing Lab

BEYONDinfluence's Jeanette Okwu talks global influencer marketing

December 17, 2021 Scott Guthrie Episode 36
The Influencer Marketing Lab
BEYONDinfluence's Jeanette Okwu talks global influencer marketing
Show Notes

Episode 36 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.


This podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool.


This week Scott Guthrie is in conversation with Jeanette Okwu the Founder and CEO of BEYONDinfluence, a Berlin headquartered influence & brand ambassador marketing agency.


In this episode we discuss:

  • Why global strategies need to be sufficiently rigid to produce consistent results whilst flexible enough to accommodate local nuances. 
  • Jeanette's role as member advisor to the American Influencer Council.
  • Re-emergence of virtual influencers
  • The Importance of the contracting phase of the influencer marketing workflow
  • And we look at Jeanette's go-to sources of information for keeping up-to-date with influencer marketing 


Check out the Influencer Marketing Lab website for full show notes and related useful links