The Influencer Marketing Lab

Jo Burford talks creators, connections & community

January 26, 2022 Scott Guthrie Episode 37
Jo Burford talks creators, connections & community
The Influencer Marketing Lab
More Info
The Influencer Marketing Lab
Jo Burford talks creators, connections & community
Jan 26, 2022 Episode 37
Scott Guthrie

Episode 37 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.


This podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool.


This week Scott Guthrie is in conversation with Jo Burford Global Director of Creators at Aaqua. Prior to Aaqua Jo's worked at Talenthouse, Twitter, and Whalar. 


In this episode we discuss:

  • lessons learned over a decade working in the industry
  • Common myths about influencer marketing - and how to dispel them
  • the most important personality traits needed to thrive in this space
  • Speaking of space we talk about Space Hero where Jo is a talent advisor at the firm aiming to put creators into space.
  • Jo also teases Aaqua a new platform


Check out the Influencer Marketing Lab website for full show notes and related useful links

๐Ÿ‘Check out the Influencer Marketing Lab for full show notes, related useful links and a transcript.

๐Ÿ†• Don't forget to sign up for the companion newsletter The Creator Briefing ( https://www.creatorbriefing.com/ ) - the weekly newsletter from Scott Guthrie which provides a breakdown of all the major news from the creator marketing industry alongside his insight and analysis.

Show Notes

Episode 37 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.


This podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool.


This week Scott Guthrie is in conversation with Jo Burford Global Director of Creators at Aaqua. Prior to Aaqua Jo's worked at Talenthouse, Twitter, and Whalar. 


In this episode we discuss:

  • lessons learned over a decade working in the industry
  • Common myths about influencer marketing - and how to dispel them
  • the most important personality traits needed to thrive in this space
  • Speaking of space we talk about Space Hero where Jo is a talent advisor at the firm aiming to put creators into space.
  • Jo also teases Aaqua a new platform


Check out the Influencer Marketing Lab website for full show notes and related useful links

๐Ÿ‘Check out the Influencer Marketing Lab for full show notes, related useful links and a transcript.

๐Ÿ†• Don't forget to sign up for the companion newsletter The Creator Briefing ( https://www.creatorbriefing.com/ ) - the weekly newsletter from Scott Guthrie which provides a breakdown of all the major news from the creator marketing industry alongside his insight and analysis.