Lucy Loveridge MD at YMU Social talks digital-first talent management

Episode 38 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.

This podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool.

This week Scott Guthrie is in conversation with Lucy Loveridge, managing director at YMU Social

In this episode: 

• We discuss the evolution of digital-first talent management
• We look at the differences between managing traditional talent and digital-first talent
• I ask how talent management is professionalising as an industry?
• And we consider whether the likes of Francois Bourgeois joining the YMU roster heralds a shift in how big brands think about digital-first talent

Check out the Influencer Marketing Lab website for full show notes and related useful links

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