Influencer marketing in South Africa with Anne Dolinschek of Nfluential Artwork

The Influencer Marketing Lab

The Influencer Marketing Lab is a weekly podcast covering the influencer marketing industry. Each episode Scott Guthrie talks with topic experts about the industry - the business, the tech, the key themes and the media coverage. They examine what's making the news; where it's being reported and why; they then offer a blend of thoughtful analysis. They also dig into the big business themes surrounding influencer marketing. Influencer marketing works. The sector has grown x20 in the last five years and is now valued at $10 billion dollars. But growth spurts are often accompanied by growing pains. Influencer marketing is no exception. The industry is plagued by negative media headlines, charges of influencer fraud, a lack of transparency, and a perception that success is difficult to measure. This podcast gives marketers and business owners the lowdown on this fast-growth sector. Scott Guthrie an influencer marketing management consultant, conference speaker, guest university lecturer, top 10 blogger, and media commentator. World-renowned marketer Mark W. Schaefer has called him "the leading voice of influencer marketing". Take a listen and decide for yourself.

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The Influencer Marketing Lab

Influencer marketing in South Africa with Anne Dolinschek of Nfluential

November 04, 2020 • Scott Guthrie • Episode 10

Episode 10 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.

This podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool.

This week Scott Guthrie is in conversation with Anne Dolinschek who heads-up South African boutique strategic influencer marketing agency Nfluential.

In this episode we discuss:

Influencer fraud and celebrity
The maturation process for measuring ROI in South Africa
How 1-in-3 influencers in South Africa don't sign any brand collaboration agreement and the potential reputational damage this presents for both brand and creator
The 43% of influencers in South Africa who either don't wait at all or wait only one month before working with competitor brands
Shift from PR agencies to a hybrid model of specialist influencer marketing agencies working in partnership with generalist PR firms.

👍Check out the Influencer Marketing Lab for full show notes, related useful links and a transcript.

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